Gold & Blue Enterprises Launches Business Network to Strengthen WVU Athletics

Designed to provide opportunities to strengthen WVU Athletics, Gold & Blue Enterprises has announced the launch of the GBE Partner Network, an alliance with the intention of connecting businesses with growth.

The initiative marks another innovative step by Gold & Blue Enterprises as universities nationwide adapt to a changing collegiate athletics landscape shaped by NIL and the House vs. NCAA settlement.

The GBE Partner Network serves as a central group for corporate partners to expand and engage with WVU Athletics through different initiatives, co-branded opportunities and direct support of student-athletes.

Built within Gold & Blue Enterprises, the network is designed to align business objectives with WVU’s mission, while creating sustainable revenue streams in today’s evolving collegiate athletics landscape.

“We are pleased with the progress made since September in launching the GBE Partner Network,” Gold and Blue Enterprises CEO Don Robinson said. “It is definitely a collaboration that enables WVU Athletics to help partners grow and expand while simultaneously making a positive impact on our student-athletes.

“With positive results already established, the GBE Partner Network will only continue to grow and get stronger, which is a plus for all involved.”

GBE Partners currently include MiCamp Solutions, Mountaineer Travel, Omaha Steaks and REPAY. A description of their partnership and role in supporting WVU Athletics is below:

MiCamp allows businesses and consumers to support WVU Athletics through every credit card swipe, providing lower processing rates for businesses and donating a percentage of those fees to Gold & Blue Enterprises.

Mountaineer Travel offers discounted rates on 850,000 hotels worldwide plus discounted activities and theme park tickets, while a percentage goes directly to help fund WVU Athletics.

Omaha Steaks partnership provides an opportunity to enjoy high-quality products while directly supporting WVU student-athletes with 10% of every purchase going to Gold & Blue Enterprises.

REPAY provides Gold & Blue Enterprise clients with improved cost-savings and accounts payable efficiency, as well as stronger vendor relationships and greater control of accounting operations. Referred clients who pay their vendors through REPAY can elect to donate earned rebates from virtual card and Automated Clearing House transactions to WVU Athletics.

Gold & Blue Enterprises will continue to evaluate partners to add to the network who are aligned to further advance the mission. Participating partners will receive exposure through goldandblueenterprises.com, encouraging the Mountaineer community to support those businesses while directly supporting WVU Athletics.

Most of this story originated as a WVU press release.