The nature of a Country Roads Trust membership is changing, as it will now go to support the Championship Resource Fund, per a release Thursday. Gold...
The WVSSAC has officially passed policy to allow West Virginia athletes in grades 6-12 to earn financial compensation for the use of their name, image and...
A new way for WVU fans to have a good time while simultaneously supporting the Mountaineers is on its way. On Wednesday, Country Roads Trust announced...
In the rapidly changing landscape of college sports, a school’s NIL collective serves as an essential aspect of the health of a college program. And with...
There’s no denying players being compensated for their name, image and likeness has significant impacted college sports. There’s also no denying the programs who have adapted...
Even in the grocery store, WVU and Marshall are competing for NIL money in the same state. In the world of Name, Image and Likeness, anything...
Remember the bet between Pat McAfee and Kirk Herbstreit? Well, WVU exceeded expectations in 2023 and it’s time for Herbstreit to pay up. Since Herbstreit simply...
WVU NIL Store has launched online, the University announced on Thursday. The store is powered by Campus Ink, which is backed by Mark Cuban. Campus Ink...
Country Roads Trust debuted Trust Lager on Wednesday night, their own beer partnered with Big Timber Brewing. 15% of all beer sales will go to Country...
WVU guards RaeQuan Battle and Kerr Kriisa joined Team Toothman Ford on Wednesday. Toothman Ford is making efforts to keep this team together with the coaching...