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WVU NIL Store Launches Online, Powered by Campus Ink

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WVU Baseball star JJ Wetherholt
Kelsie LeRose / WVSN

WVU NIL Store has launched online, the University announced on Thursday. The store is powered by Campus Ink, which is backed by Mark Cuban. Campus Ink provides the opportunity for student-athletes to have licensed merchandising.

The NIL Store has partnered with Country Roads Trust, WVU’s non-direct collective. West Virginia student-athletes have been involved already, featuring JJ Wetherholt (baseball), Jayla Hemingway (WBB), Seth Wilson (MBB), Kiana Lewis (gymnastics) and Patrick Suemnick (MBB)

More from WVU’s press release:

Through the website, every athlete signed up will possess a personalized locker room which will house their merchandise. 

The NIL Store team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, the NIL Store works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.

The NIL Store network of schools with open stores include Illinois,Indiana, Purdue, LSU, Duke, Penn State, Mizzou, Mississippi State,Maryland, Michigan State, Virginia Tech, Syracuse, UConn, Iowa State,Northwestern, Rutgers and more.

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