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WVU Star Leddie Brown Signs NIL Deal with Toothman Auto Group



West Virginia senior running back Leddie Brown is perhaps the most recognizable player on the Mountaineers, and now Toothman Auto Group is helping to promote his brand.

Toothman Auto announced a name, image and likeness endorsement deal with Brown on Twitter Thursday afternoon, with Brown retweeting the post to show his excitement.

Toothman Auto tweeted how Brown helped with its community football camp this summer and showed the company what kind of person he is. Toothman Auto is a three dealership automotive group with locations in Crafton, W.Va., White Hall, W.Va. and South Floyd, Virginia.

Brown signed with the Sports & Entertainment Group for NIL representation to help navigate the NIL landscape back in July.

So far this season, Brown has led WVU with 66 rushes for 321 yards and five touchdowns, averaging just under five yards per carry, while recording 11 catches for 88 yards and another score. He finished second in the Big 12 last season with 1,010 rush yards in only 10 games.

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