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NIL Shop Selling West Virginia Athlete Apparel



Dante stills with flag

The NIL Shop is partnering with West Virginia athletes to sell a t-shirt with their image on it, with the goal to have one for every single West Virginia athlete by the fall. The NIL Shop is a website that employees artists who work with student athletes on designing a t-shirt for them to sell. They currently only have 12 such t-shirt designs available, with 10 of them being West Virginia student athletes including nine football players and one gymnastics star. The other two athletes on board are from Colorado.

The first round of shirts won’t launch until June 3, 2022. The 9 West Virginia athletes currently offering a t-shirt on the website include gymnastics star Abbie Pierson and football players Charles Woods, Dante Stills, Doug Nester, James Gmiter, Lee Kpogba, Taijh Alston, Tony Mathis and Zach Frazier. There is also a West Virginia “Big Boys” t-shirt that features cartoon versions of each of the team’s starting offensive lineman.

Each student athlete receives a share in the profits sold from their t-shirts. The prices range from $23.99-$29.99 and are exclusively available on the NIL Shop, though the Twitter account has found knock-off versions available online. Any t-shirt not bought through the NIL Shop will not provide money for the student athletes themselves.

This comes as the NCAA’s recent NIL rule change has caused many athletes across the country to profit off of their likeness. Many colleges across the country have started their own programs to help athletes profit off of the NIL.

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