Big 12 Announces Partnership with NFL to Launch Conference Pro Day

The Big 12 and the NFL are partnering in an effort to maximize the opportunities for football prospects.

Launching in the spring of 2024, the new Big 12 Pro Day is being designed as an improved Pro Day experience with state of the art medical and player skill assessments

The Big 12 Pro Day, debuting at Ford Center at The Star in Frisco, Texas will be the first-ever conference-wide pro day. The plan is for this Big 12 Pro Day to replace and advance traditional on-campus pro days. The event will serve as a showcase for Big 12 football talent with hopes of being drafted into the NFL.

In addition to being able to display their skills on the field, the Big 12 Pro Day will offer a job fair and non-football career networking opportunities for Big 12 players. They will be able to network and meet with individuals from the Big 12 Business Advisory Board, who will lend guidance on several topics, including professional development and career growth.

Big 12 and @NFL Partner to Launch Big 12 Pro Day in 2024

A reimagined Pro Day experience with state of the art medical and player skill assessments designed to maximize the student-athlete prospect experience.

📰 https://t.co/qNYvRjFww0 pic.twitter.com/umQZv7xUPw

— Big 12 Conference (@Big12Conference) March 15, 2023

The Big 12 Pro Day on-field workouts will be closed to the public, but the Conference will host a Big 12 Fan Fest outside of the event, complete with special VIP appearances, fan engagement experiences, screens broadcasting NFL Network’s coverage of the Pro Day and more.

Big 12 Commissioner Brett Yorkmark commented on what the Big 12 Pro Day can do for the conference moving forward. “The first-of-its-kind Big 12 Pro Day will provide our student-athletes an opportunity to showcase their talent and skill as they turn their NFL dreams into reality,” said Yormark. “Through this partnership with the NFL, Big 12 student-athletes will receive national media exposure across NFL Network and NFL Media platforms. We are thrilled to partner with the NFL to host this Pro Day, and we look forward to creating a special experience for our student-athletes,” he added.

TCU head coach Sonny Dykes also weighed in on the news. “With the creation of a Big 12 Pro Day, our conference and Commissioner Yormark continue to prioritize the enhancement of the student-athlete experience,” said Dykes. “The Big 12’s partnership with the NFL, its programming through NFL Network and its powerful social media presence will provide an unbelievable amount of exposure for all the participants from each member institution and the conference as a whole. The opportunity to host this event in a first-class facility like The Star at the Dallas Cowboys’ complex is another positive for the student-athletes in preparing them for the next stage of their careers. It is a powerful statement on how the Big 12 is at the forefront of innovation,” Dykes explained.

“The Big 12 unified approach will provide world-class maximum exposure, mentorship, and development opportunities for potential future prospects pulling on the vast resources of these Big 12 institutions,” said Troy Vincent, Sr., NFL Executive Vice President of Football Operations. “From state of the art medical and talent evaluations to maximized media exposure and classroom professional development, these future leaders will experience a dignified, respectful and comprehensive assessment.”

The NFL Network’s onsite production will capture drill performances and workouts and provide expert commentary and analysis of the event. The Big 12 Pro Day coverage will be featured within additional NFL Network programming and promoted across NFL digital and social channels.