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Big 12 Partnering with WWE, Creating Custom Title Belt



Big 12 and WWE partnering
Image credit to WWE

A conference that was once said to be near resting in peace is now saying the champ is here.

The Big 12 has announced a partnership with the WWE, part of TKO Group Holdings (NYSE: TKO), for this season’s 2023 Dr Pepper championship game. And, of course, that deal means a WWE-like championship belt to be presented to the most outstanding player of the game.

It won’t just be about a belt when it comes to the big 12 working with the WWE though. WWE Superstars will be prominently featured and involved in promotion leading up to the Big 12 Championship Game itself. This means WWE Superstars will participate in a Big 12 Conference community event, pre-game hospitality events and the game’s official coin toss.

“WWE is a global brand that connects with a wide array of audiences,” said Commissioner Brett Yormark. “With this partnership, we will integrate WWE and its brand power into one of the Conference’s biggest moments, further strengthening the bridge between sports and entertainment throughout the Big 12.”

“Brett and his team at the Big 12 have turbocharged the conference through innovative media rights deals and commercial partnerships, constantly exploring new ways to grow the conference’s reach and influence,” WWE President Nick Khan added. “We’re excited to partner with them and help amplify the Big 12 Championship.”

The Big 12 Championship Game will be held on Saturday, December 2, held at AT&T Stadium in Arlington, Texas.

1 Comment

1 Comment

  1. WVU vs everyone

    November 16, 2023 at 2:52 pm

    My opinion does not change anything but I don’t like this idea. What does fake wrestling have to do with college football? Some moronic liberal thinks how can I destroy college football, I know we will blend fake wrestling with college football. College football is getting away with what made it great. What is next, celebrity coaching? More Hollywood garbage ideas. Liberals love to destroy any of the good old traditions of America. Stop giving into the enemy and selling out to liberals who want yo destroy everything that is great in America!!!!

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