WVU Launches ‘Gold & Blue Enterprises’ Initiative to Strengthen Revenue, Brand

In an initiative designed to better equip the West Virginia athletic department, WVU announced the launch of Gold & Blue Enterprises on Tuesday. 

As per the press release, Gold & Blue Enterprises is designed to revolutionize the student-athlete experience and enhance the Mountaineers’ competitive edge in the evolving landscape of collegiate athletics.

𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐮𝐝𝐞𝐧𝐭-𝐚𝐭𝐡𝐥𝐞𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.

Gold & Blue Enterprises is an initiative to generate new and diversified revenue streams & harness the strength and visibility of the WVU brand.

LEARN MORE 🔗: https://t.co/oKhqTYdpiP… pic.twitter.com/JThRM4BXof

— WVU Sports (@WVUSports) June 18, 2025

Gold & Blue Enterprises will play a central role in advancing the mission of WVU Athletics by focusing on strategic initiatives that drive success in competition and in the evolving Name, Image, and Likeness (NIL) landscape. By serving as a key partner in the development of a comprehensive, innovative and sustainable NIL and revenue-generating ecosystem, Gold & Blue Enterprises will support Mountaineer student-athletes and position WVU as a national leader in the future of collegiate athletics.

Gold & Blue Enterprises will operate with two primary priorities: to generate new and diversified revenue streams that fuel the continued success of WVU Athletics, and to harness the strength and visibility of the WVU brand to elevate the personal and professional opportunities available to Mountaineer student-athletes.

“The launch of Gold & Blue Enterprises is a major breakthrough for WVU Athletics and its student-athletes. We are taking a hands-on approach to maximize Name, Image and Likeness opportunities for our students and develop innovative partnerships to generate the revenues we need to thrive,” Vice President and Director of Athletics Wren Baker said. “I want to thank everyone involved with helping to create and launch this proactive business venture that will work to keep WVU relevant and winning on the national stage. In today’s competitive NIL industry, the launch of GBE is a victory for all Mountaineers.”

Key Features of Gold & Blue Enterprises:

• Comprehensive NIL Support: Offering a full suite of services, including education, compliance guidance and personalized brand development to support student-athletes in maximizing their NIL opportunities.
• Strategic Partnerships: Collaborating with leading marketing and advertising agencies to connect student-athletes with corporate partners, facilitating meaningful endorsement opportunities and brand alignments.
• Innovative Business Structure: Operating with a private-sector approach, Gold & Blue Enterprises integrates sales, media, marketing and business operations to drive revenue and support the long-term sustainability of WVU Athletics.
• Leadership and Governance: A dedicated leadership team will oversee Gold & Blue Enterprises, ensuring alignment with WVU’s mission and values while fostering a culture of innovation and excellence.

Gold & Blue Enterprises draws inspiration from successful models at peer institutions, adapting best practices to meet the unique needs of WVU student-athletes and the broader Mountaineer community. This initiative underscores WVU’s proactive approach to the changing collegiate athletics landscape, emphasizing the importance of adaptability, strategic planning and student-athlete empowerment.

Most of this story was taken from the WVU press release.