Kayli Kellogg Secures First High School NIL Deal in West Virginia

In an historic moment for West Virginia athletics, Kayli Kellogg, the daughter of WVU women’s basketball head coach Mark Kellogg, has secured an NIL deal while still in high school.

The first of its kind for a high school athlete in the state, Kellogg announced that she’s signed on with Vision Homes Inc. on Friday.

“Excited to announce I have secured the first ever high school NIL deal in West Virginia!! Honored to partner with Vision Homes WV, a residential new-home building company serving North Central West Virginia!! Can’t wait!!,” she posted to reveal the big news.

Kellogg’s deal was made possible due to the West Virginia Secondary School Activities Commission (WVSSAC) approving West Virginia as the 44th state to allow student-athletes to financially benefit from their name, image and likeness via promotional contracts L in July. NIL deals then became officially available for high school athletes in West Virginia in early August.

One regulation of the policy is that athletes may not reference their own school or others. This includes the use of logos and uniforms.

“They have to keep it independent of their school and athletic life,” WVSSAC executive director Wayne Ryan said in an interview with West Virginia Watch. “Honestly, they have received notoriety for that, but they can’t use that as part of their advertisement.”

According to the policy, coaches and other personnel may not use NIL opportunities as a recruiting tactic.

A two-time Class AAAA All-State First-Team basketball selection as both a freshman and sophomore, Kellogg led her team to appearances in the Class AAAA state title game each of the past two seasons.

Find more coverage of the WVSSAC at WV Sports Now.

For a related story, former WVU wide receiver Rodney Gallagher III was the first Pennsylvania athlete to sign an NIL deal in high school.