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NIL Deals Keep Rollin’, Isaiah Cottrell Signs Deal With Honda

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Talk about a day for West Virginia basketball players and name, image and likeness deals. Earlier on Friday morning, WVU guard Sean McNeil signed a deal with Bob Robinson Auto in Wheeling, West Virginia. Now, it’s Isaiah Cottrell’s turn.

Cottrell announced on his Instagram that he will be signing a deal with I-79 Honda, partnering with Joe Romeo.

Romeo’s I-79 Honda store is located in Morgantown.

This deal will make it No. 2 for the 6-foot-10 forward from Las Vegas, Nevada. Cottrell is also a ‘Barstool Athlete’ and makes cameos — which are a custom video platform for fans to send in messages for money.

Cottrell is preparing to begin his second season with the Mountaineers. Cottrell will be a redshirt freshman after suffering an Achilles injury last December. Cottrell, in 10 games, averaged 1.6 points and 1.4 rebounds in the 2020-21 season. On Aug. 24, Cottrell was cleared to participate in all basketball activities. Cottrell has stated he is ready to get back on the court and make an impact for the Mountaineers in 2022.

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Ethan Bock is pursuing his bachelor’s degree in journalism at WVU. He currently is an intern with the Final Fourcast podcast. Ethan has covered WVU football and men’s basketball for the last year with Blue Gold Sports — an USA Today credentialed outlet. He is from Cincinnati, OH.

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