WVU Alum Jim Fagan’s Iconic Voice to Return for NBA on NBC

With the NBA set to return to NBC in the fall, WVU will be represented throughout the broadcasts. The Mountaineer representation will also extend far beyond what happens on the court from Joe Mazzulla, Miles McBride and Jevon Carter.

Jim Fagan, a familiar national voice with a deep WVU connection, will be heard by fans everywhere again, and that’s despite his death in 2017. The voice of Fagan, known by most as the voice of the NBA on NBC throughout the 1990s, and known by West Virginians as a distinguished WVU alum and former Mountaineer football player, will be used by NBC again thanks to artificial intelligence.

Thanks to the agreement of Fagan’s surviving family, promos for NBC’s NBA coverage will include a digital recreation of the famous voice over assists’ voice.

NBC Sports to feature AI-generated voice of former narrator Jim Fagan in its upcoming NBA coverage and promotion

Details:https://t.co/8WwvI9ltVx

— NBC Sports PR (@NBCSportsPR) May 6, 2025

“For many basketball fans, Jim’s unique and recognizable voice immediately conjures a deep sense of nostalgia for a special time in NBA history,” NBC Sports president Rick Cordella said in a statement.

“His voice perfectly captured the magnitude of the heavyweight matchups and stars that he was introducing.”

Fagan at the age of 72 after a battle with Parkinson’s disease. The Windber, Pa. native came to WVU on a football scholarship as an offensive tackle, but a blood disease diagnosis cut his playing career short.