Report: Big 12 Could Change Name and Branding with More Expansion

The Big 12 Conference is up to the idea of changing its name and branding if the league expands past 12 teams, a source told Brandon Marcello of 247 Sports.

“Should membership numbers change again in 2025, the Big 12 is at least open to the possibility of tweaking its logo, if not changing its name,” Marcello wrote.

The Big 12 is heading into the 2023-24 academic year with 14 teams for just a short one-year run. Texas and Oklahoma will leave the conference in the summer of 2024, but first will introduce BYU, Cincinnati, Houston and UCF on July 1 of this year. Both football and basketball will have different schedules for the first time in the Big 12 in over a decade.

By the 2024-25 year, the Big 12 will be down to 12 schools.

The latest stage of conference realignment has slowed down since UCLA and USC announced their departure from the Pac-12 to the Big Ten last summer. The Big 12 has reportedly set their eyes on potentially adding Arizona, Arizona State, Colorado and Utah. If so, the conference would have 16 institutions.

Report: Big 12 Plans to Pursue Pac 12 Programs if Big Ten Adds to Conference

Commissioner Brett Yormark has been on the job officially for 10 months now and is trying his best to make the conference nation-wide. Yormark has held events in New York City to promote the Big 12 and is open to expansion in the west. It has also been reported that the conference is going to try and host football and men’s basketball games in Mexico for future years.

What do you think of the possibility of the Big 12 changing its name or logo?