Connect with us

Big 12

Report: Big 12 Discussing League Name Change with Allstate



WVU Football Big 12 logo with footballs stock

The Big 12 Conference is in discussions with Allstate on a naming rights deal, which would change the league’s name, Brett McMurphy reported on Thursday afternoon. The Big 12 could receive $30-50 million per year.

The potential names for the conference that McMurphy has heard are “Big Allstate Conference” and “Allstate 12 Conference.”

Before McMurphy’s report, other national insiders made it known that the Big 12 wants to take the “Big” out of its name while potentially keeping the “12.” The conference has been exploring this for a few weeks now following commissioner Brett Yormark approaching league officials in Dallas.

CBS’ Dennis Dodd reported that the Big 12 is considering private equity investment up to $1 billion if they sell 20 percent of its stake. The Big 12 would be the first conference to do this in college athletics.

The Big 12 will be going through more changes this summer as Texas and Oklahoma officially leave the conference for the SEC. The Big 12 will welcome Pac-12 departures Arizona, Arizona State, Colorado and Utah this summer, bringing the school total to 16.

If not Allstate, which brand would you like to see the Big 12 change its name to?

Get WVSN in your mailbox!

Enter your email address to subscribe to WVSN and receive notifications of new posts by email.