Big 12
Report: Big 12 Discussing League Name Change with Allstate
The Big 12 Conference is in discussions with Allstate on a naming rights deal, which would change the league’s name, Brett McMurphy reported on Thursday afternoon. The Big 12 could receive $30-50 million per year.
The potential names for the conference that McMurphy has heard are “Big Allstate Conference” and “Allstate 12 Conference.”
Big 12 in discussions w/Allstate on a naming rights deal to change league's name, sources told @ActionNetworkHQ. Deal could be worth b/w $30-$50 million annually & name possibilities include Big Allstate Conference or Allstate 12 Conference, sources said https://t.co/Cv22vjhBSx
— Brett McMurphy (@Brett_McMurphy) June 13, 2024
Before McMurphy’s report, other national insiders made it known that the Big 12 wants to take the “Big” out of its name while potentially keeping the “12.” The conference has been exploring this for a few weeks now following commissioner Brett Yormark approaching league officials in Dallas.
CBS’ Dennis Dodd reported that the Big 12 is considering private equity investment up to $1 billion if they sell 20 percent of its stake. The Big 12 would be the first conference to do this in college athletics.
The Big 12 will be going through more changes this summer as Texas and Oklahoma officially leave the conference for the SEC. The Big 12 will welcome Pac-12 departures Arizona, Arizona State, Colorado and Utah this summer, bringing the school total to 16.
If not Allstate, which brand would you like to see the Big 12 change its name to?
