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Taijh Alston and Tony Mathis Talk Underwear NIL Deal



West Virginia defensive end Taijh Alston and running back Tony Mathis are modeling on social media for PSD Underwear, but financially aren’t getting paid for it. Their payment is free underwear.

“That was really my first NIL deal when it first came out,” said Alston. “I ain’t really want to ask them for money in a sense, they just presented the opportunity to me…”

“I ain’t gonna turn down free underwear.”

The deal was his first and he views it as a way to improve his brand. While it may not lead to a modeling career for either, Mathis has heard that people have gone on to buy PSD underwear for him.

The two became models for PSD after the company reached out to them via Instagram. They are two of several on the team that have a NIL deal with PSD.

The NIL rules have changed the game for college athletes and now allow them to finally profit off of themselves. While Alston is leaving and won’t get as many opportunities  because of that, he spoke on the NIL landscape at his press conference.

”There’s a lot of opportunities in the NIL world,” said Alston. “I feel like you can really grow your brand and especially if you play on the field, you have a lot more opportunities. This is my last season with NIL deals but for the young guys, you got a lot more opportunities.”


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