Today, Monday, Aug. 1, marks the first day that Brett Yormark will serve as the Big 12 Conference commissioner. Yormark replaces Bob Bowlsby who was the conference’s commissioner since May 2012.
In June, the Big 12 announced Yormark as the fifth commissioner in conference history.
Yormark has little college sports experience, but previously served as the CEO of the Brooklyn Nets franchise. Yormark played a huge role in moving the Nets from New Jersey to Brooklyn in 2012. The 55-year-old served that position for 14 years until he took his current role at Roc Nation in 2019.
During his time at Roc Nation, Yormark has worked with artists and athletes to reach sponsorship deals. If Yormark is hired, he will be taking over a conference that will change rapidly over the next couple of years.
Yormark is entering an important era in the Big 12 as the conference is looking towards a future without Oklahoma and Texas. After the two announced their future departure, the conference went out and added BYU, Cincinnati, Houston and UCF, who will join in July 2023. Once another domino fell with UCLA and USC to the Big Ten, Yormark was very clear about how he wants to deal with the next conference realignment.
“There’s no doubt that the Big 12 is open for business,” Yormark said during Big 12 media days. “We will leave no stone unturned to drive value to the conference. Just as I pledged to the board, we will be bold and humble, aggressive and thoughtful, and innovative and creative. All in an effort to position the conference in a way that not only grows the Big 12 brand and business, but makes us a bit more contemporary. Although there will be challenges ahead, Bob [Bowlsby] has left me an incredible foundation build with.”