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West Virginia Ranks Top of New Big 12 in Estimated NIL Earnings



According to On3, West Virginia’s 2023 class ranks No. 1 in the new Big 12 in estimated name, image and likeness money. Many have expressed their concerns about WVU being able to compete with the rest of the top power football programs when it comes to NIL earnings, but On3 has some good evidence.

Here is how On3 estimates the NIL earnings:

“The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college-level athletes. A proprietary algorithm, the On3 tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete’s value at a specific moment in time.”



2. TEXAS TECH / $19.2K

3. CINCINNATI / $18.2K

4. IOWA STATE / $13.4K

5. KANSAS STATE / $11.5K


7. BAYLOR / $10.7K

8. TCU / $9.9K

9. HOUSTON / $9.4K


11. KANSAS / $7.7K

12. BYU / $5.9K

Credit to @WV_Lumberjak on Twitter

After the NIL bill was passed on July 1, the deals for West Virginia University student-athletes have rolled in and will continue to do so. Oliver Luck and Ken Kendrick announced back in January that they’re launching a NIL team called Country Roads Trust. Luck and Kendrick are cofounders of the campaign.

“The changing landscape of college athletics makes Country Roads Trust a necessity,” Luck said. “We want West Virginia University athletics to attract the very best, not only because of our fine land-grant institution, but because of top-notch NIL opportunities. As we all know, our Mountaineers deserve the very best.”

Along with CRT, Toothman Ford, NIL Shop and other local businesses have helped out the WVU student-athletes, current and future.

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Ethan Bock is pursuing his bachelor’s degree in journalism at WVU. Ethan has covered WVU men’s basketball, football and recruiting for the past two years. He is from Cincinnati, Ohio.


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